PENGARUH NILAI HEDONIK, UTILITARIAN, PERSEPSI KUALITAS PRODUK TERHADAP MINAT BELI ULANG SKINCARE SHOPEE PADA MAHASISWA UNISLA

Authors

  • tri_ayu_ ningsih Department Of Management, Faculty Of Economics, Lamongan Islamic University, East Java, Indonesia Author

Abstract

This study aims to analyze the influence of hedonic value, utilitarian value, and product quality perception on interest in repurchasing skincare products through the Shopee platform, with a focus on Lamongan Islamic University students. The method used was a quantitative approach through a survey of 357 respondents, which were selected using the Slovin formula. The research instrument was in the form of a questionnaire with a 5-point Likert scale, and the data were analyzed using multiple linear regression through IBM SPSS Statistics 25 software. The results showed that the three independent variables of hedonic value, utilitarian value, and product quality perception had a simultaneous positive and significant effect on repurchase interest. Partially, the perception of product quality has the most dominant influence on repurchase decisions.

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Published

2026-07-14

Issue

Vol. 1 No. 1 (2026): JURNAL BESTIe (Jurnal Bisnis, Ekonomi, Strategi, Kewirausahaan, dan Manajemen)

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